Instagram Ads vs Facebook Ads
Instagram Ads vs Facebook Ads? Which one is better? Same company, same results?
When deciding if you want to use Facebook ads or Instagram ads I guess it really depends on the size of your network. Where do you see it getting most traction? Does your business page for Facebook have a bigger audience? Instagram page with a large following?
Some would argue that having your content on the Instagram platform is better because of how the content is being consumed and the more specific and direct manner. Unlike Facebook where there are several different areas of the app that really have nothing to do with content at all like job listings and other areas of the app or website that are text based only.
Facebook offers better targeting for advertisement when targeting for certain income brackets as opposed to Instagram where it’s better for an influencer marketing. Facebook seems more tuned to reaching the specific audience you are targeting!
It’s Subjective really when you think about it. I feel it has a lot to do with what you are selling or trying to convey on the platforms. I think that testing is so important to see what works best! If you run two short videos that are exactly the same but maybe switch up the copy or wording of the text around your post. After the campaign runs you can just look at the analytics, to make a better data science driven decision. After you see the data, that will more often than not clearly show you what ad did better. You can run both campaigns from facebook ads manager and stay on top of both your instagram ads and facebook ads.
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