social media

Viral Video VS PPC ads campaign

Viral Video VS PPC


Viral Video VS PPC – A viral video can be more powerful than pay-per-click (PPC) ads for several reasons:

  1. Organic Reach: When a video goes viral, it has the potential to reach a massive audience organically, without the need for advertising spend. People willingly share viral videos with their friends, family, and social networks, leading to exponential growth in viewership. In contrast, PPC ads rely on a targeted approach and require ongoing investment to maintain visibility.
  2. Credibility and Trust: Viral videos often come across as authentic and genuine, which can build trust and credibility with viewers. People tend to trust content that is shared by their peers or that has gained popularity through organic means. PPC ads, on the other hand, are perceived as paid promotions, which can make viewers skeptical about the claims being made.
  3. Emotional Impact: Viral videos often evoke strong emotional responses, whether it’s laughter, awe, surprise, or empathy. Emotionally engaging content tends to be more memorable and shareable, leading to increased brand awareness and potential customer engagement. PPC ads, while effective in their own right, may struggle to create the same emotional connection with viewers.
  4. Cost-Effectiveness: Viral videos can provide significant exposure at little to no cost, especially if they are created and shared organically. On the other hand, PPC ads require ongoing financial investment to maintain visibility. While PPC ads offer precise targeting options, reaching a large audience through PPC campaigns can be expensive, particularly in competitive markets.
  5. Longevity: Viral videos have the potential for long-term impact. Once a video gains viral status, it can continue to generate views, shares, and engagement over an extended period, providing a lasting brand impression. PPC ads, on the other hand, have a limited lifespan tied to the budget allocated for the campaign.

However, it’s important to note that not all viral videos are successful in achieving marketing goals, and PPC ads can still be highly effective for specific targeting, immediate results, and precise tracking and measurement. The power of a viral video lies in its potential for massive reach, authenticity, emotional impact, and cost-effectiveness, but it should be seen as one element within a broader marketing strategy.



social media content creation

content creation for social media

Content Creation for Social Media


In today’s digital age, social media has become a vital component of any business strategy. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have become an essential tool for businesses to reach their target audience and increase brand awareness. One of the most effective ways to leverage social media for your business is through content creation. In this blog article, we will explore why content creation for social media is good for business.

Firstly, social media is an excellent way to increase brand awareness. By regularly posting relevant and engaging content, businesses can reach a wider audience and build a strong online presence. Moreover, social media algorithms tend to favor accounts that post high-quality content, making it easier for your business to be discovered by potential customers. MESSAGE US TODAY

Secondly, new content can drive traffic to your website. By including links to your website in your social media posts, you can direct interested users to your website and potentially convert them into customers. Additionally, by creating shareable content, you can increase the reach of your website and attract more traffic.

Thirdly, content can help businesses establish themselves as thought leaders in their industry. By sharing informative and insightful content related to your business, you can demonstrate your expertise and authority in your field. This can help to build trust with potential customers, which is crucial for converting them into loyal customers.

Lastly, social media content creation can help businesses engage with their audience and build relationships with customers. By responding to comments and messages, businesses can show that they value their customers’ feedback and are committed to providing excellent customer service. Additionally, by creating content that encourages user-generated content, such as hashtags or challenges, businesses can build a sense of community and foster brand loyalty.

In conclusion, content creation for social media is an essential component of any successful business strategy. By creating high-quality, engaging content, businesses can increase brand awareness, drive traffic to their website, establish themselves as thought leaders, and build relationships with customers. If your business is not already leveraging content, it’s time to start!

Finding trending social media content ideas today!



instagram vs facebook

Instagram Ads vs Facebook Ads

Instagram Ads vs Facebook Ads

Instagram Ads vs Facebook Ads? Which one is better? Same company, same results?

When deciding if you want to use Facebook ads or Instagram ads I guess it really depends on the size of your network. Where do you see it getting most traction? Does your business page for Facebook have a bigger audience? Instagram page with a large following?

Some would argue that having your content on the Instagram platform is better because of how the content is being consumed and the more specific and direct manner. Unlike Facebook where there are several different areas of the app that really have nothing to do with content at all like job listings and other areas of the app or website that are text based only.

Facebook offers better targeting for advertisement when targeting for certain income brackets as opposed to Instagram where it’s better for an influencer marketing. Facebook seems more tuned to reaching the specific audience you are targeting!


instagram vs facebook

It’s Subjective really when you think about it. I feel it has a lot to do with what you are selling or trying to convey on the platforms. I think that testing is so important to see what works best! If you run two short videos that are exactly the same but maybe switch up the copy or wording of the text around your post. After the campaign runs you can just look at the analytics, to make a better data science driven decision. After you see the data, that will more often than not clearly show you what ad did better. You can run both campaigns from facebook ads manager and stay on top of both your instagram ads and facebook ads.

Take a look at some of our content packages and videos.

Contact us to create a custom package or video specific to your project and create new content today!

15 Second Video


Level 1 Package






Instagram Ads vs Facebook Ads



IGTV Instagram’s newest release. In a direct attempt to compete with youtube and its very own parent company you may know called facebook – Instagram just launched IGTV which will allow up to 1 hour videos and users will be able to monetize their content. A lot of people are happy about this new change in the app but a lot of people think that it’s kind of a step away from what Instagram really is. I think it’s a good thing. Seems like more and more social media companies and apps are beginning to emulate each other more and more with video integration.


With all these moves towards video its seems like the entire world is gravitating towards video due to its ease of communication and ability to be shared so fast! Utilizing video is now becoming the number one Choice for many business owners who are looking for new avenues to advertise their business and also grow exponentially.


IGTV video has new and unique users, that already understand video but now they will be able to upload longer content and I think this is going to dramatically increase user activity as well as opportunities for all types of people across the platform globally. More and more business owners are turning to digital advertisements such a social media IGTV, Instagram and YouTube video ads Etc. because television ads only have so much reach.


TV Ads vs Digital Ads


Understanding that you can capitalize on a global audience means a lot more than your local television or even National Television ads which may run you thousands of dollars. The trick is to create high-quality television like premium content but then promote it on the internet and social media sites for a fraction of the cost.


The reach is global so for online retailers and any business online, putting videos online is the best way to advertise and reach a global audience !



Web Hosting

FaceBook SNAPchat

Snapchat Ads has Facebook on the ropes

I heard some kids talking the other day casually about facebook ads and snapchat ads and it made me feel old. One of them goes “ Facebook is for old people, My parents have facebook, please… I’m on snapchat.” I realized right then and there that there is a whole new generation of kids who look at facebook as the

OLD People platform

So with all the recent bad press around facebook basically selling out our data and profiting from our information, the time for a new platform to advertise on is here. Snapchat ads offer very professional and targeted ads that seems to do a way better job than facebook at converting and enticing people to your content; whereas on FB it seems like people are not getting as much engagement due to the way our brains filter out undesirable content. Maybe because we are presented ads on facebook the same way that our friends and family show up in the timeline?


SnapChat ad rules


The youngest generations, in my opinion, is this next target audience. Consumer trends point to popular social media platforms being the center of interactions which in turn can be monetized in a variety of ways, mostly for “sharing” data or adverts for specific selected groups.


Everything that was once new will eventually be looked at as old, so to get too comfortable in one particular platform is really counterproductive in the long run. Testing and monitoring your ad performance and analytics will ensure you are discovering the best particular route to take over a long or short period of time.


The ads on television dont have the power of ads on the mobile phone, and I will tell you why. What would be a limiting factoring to a sales funnel, the proximity of the store? On your mobile phone you can go right from an ad to the site where it is sold, On television you see an ad while your watching a show, chances are you’re not going to stop your show to go shopping on your phone. Tv Ads are mostly for pressing the mute button.


The location, mental proximity and ease at which the click transition can be made on mobile devices, is really the defining factor to the conversion click and sale.


For more information on creating your very own video add me at or IG @swiftadzvideo


Video Production Cost

Video production cost

Video production cost?


Answering the age old question of Video production cost is quite subjective, depending on who you are asking. Some companies charge hundreds some charge thousands some tens of thousands.


How do you know what your video production cost should be?

And how do you choose the right producer for you?


In Some cases cost are elevated due to the nature of the business like a cruise ship company that wants to showcase hundreds of locations or take multiple days just to shoot the video. Most of the cost attributed to your production comes from the amount of time it will take to gather all the video footage you want, interviews or b-roll or aerials.


Every piece of media we produce is thoughtfully budgeted and planned for your approval before any part of the production process begins assuring that the process is easy, transparent and there are no last minute surprises from the business or the production team. We have the goal in mind for your exposure and success if you are not satisfied with outcome then neither are we.


Our Video Production Cost


on average is about $500-$800 for a half day rate shoot about 5 hours of recording. The cost of editing goes way down with proper planning and a whole video Ad can cost under $1,500 with the right plan and implementation. This varies greatly though to the type of Ad you want to create.


A simple Animated 30 second ad from with a voice over would cost about $475.00 on average. The more complex the project the more time and money it takes to plan and complete. Sometimes the best messages are the most simple. Video Production Cost when put into the perspective of gaining one or two new customers becomes very achievable and with the right plan the production will pay for itself in a very short time after distribution and social media sharing.


Video production cost


Sponsored Facebook ads

Sponsored Facebook ads


Sponsored Facebook ads

Putting up Sponsored FaceBook ads with Text and a Photo on FaceBook might seem like a “no Brainer” to get your business’s message across but is it really the next step you should take?

In todays over saturated Digital market place how do you stand out?

facebook ads


Here at we say that it all depends on your approach and your message and your Video! We promote Video for Facebook Sponsored ads and we produce your video campaign to get your message across and entice your potential customers we say that –



Giving people more info about what you do, increases your transparency, that can quickly translate into a trusting purchase!

Making Facebook ads work for you


Video Searches are 75% of search engine queries today and by 2019 that number will be closing in on 90% of content searched online!!!!  

Why you ask? Video is Fast Informative and there’s no Reading Required!


Creating Sponsored Facebook ads

When you have a moment to browse FaceBook look at the sponsored FaceBook ads and take note of how it appeals to you or not. We understand what customers browsing FaceBook want to see and we take the guess work out of Sponsored Facebook ads. Video is sweeping FaceBook marketing and the smartest marketers have already taken advantage of the huge potential of viewers and exposure. Contact us today for a FREE demo on how you can Track your results from the videos we produce.


Realtime Data with Sponsored Facebook ads

See Realtime Data and make decisions for content and marketing approaches based on desired conversions and click funnel results. We make your Facebook marketing process simple and we offer turnkey solutions as well as completely custom designed social media marketing plans that are specifically tailored to your exact needs.

Whether you want a monthly solution for your blog content, or you need  a strategy for Facebook ads we have you covered. Turn your exposure on Facebook and social media into paying customers.

We offer automated Solutions that we handle and strategies that you can manage for yourself whether you’re a novice to the social media world or you’re a seasoned marketing expert we have a solution to address your exact need.





Sponsored Facebook ads


social media video

Social Media Video

Creating a social media video is one of the best things

that you can do to get your business out there.


Show and Tell your services or products to potential customers. Social media video has a growing global reach.  When you do a search online you usually get a variety of search results including articles and videos, let’s be real everybody always looks for the videos because let’s just face it when you see an appealing thumbnail about the same topic you’re searching for, you can see how many others watched it to further verify the choice and most of the time you can digest a video get the desired info you were searching for without having to expend too much mental energy and time by reading . Although reading is a great way to learn info, videos are able to express so much more with moving images, graphic examples and music that are much more appealing than a page of black and white text.



On Camera


Some business owners are scared of getting on camera or using their voice and that’s fine for many business models that are using spokes models and actors to represent their company; Although this method was a traditional model for advertisment for many years, times have changed and you can research your choice of business very carefully and decide who you choose to purchase products from or not.


Social media video gives your customers a chance to meet you face-to-face and get to know you and your products or services so they can make an informed decision whether they want to do business with your company. Having videos and a public social media page gives your customers the opportunity to see how many other people have used your services the reviews the recommendations and the success or satisfaction with your services or products. Having several different social media pages increases your SEO dramatically. If you have a Facebook page, you should have a youtube channel and if you have a youtube channel, you should have Instagram and twitter page; more viewers attract more and more clicks! Video Solutions for any type of business looking for more conversions Today!



Social Media Video

Call Now Button